Each of the characters are moe anthropomorphisms of World War II naval warships which are depicted as cute girls, known as "Fleet girls" (艦娘, kanmusu, literally "ship girl"). The gameplay is centered upon a card battle game, with individual characters represented by various cards with different attributes. note Or Strike Witches, for Western ones. The massive growth of the fandom surrounding it has given rise to comparisons to the Touhou Project, particularly among Pixiv users. Since release, it has experienced a massive surge in both exposure and popularity, with around 800,000 registered users as of September 2013 alone, a million users come October, and two million users as of May 2014. Said personalities shared their experiences playing the game via social media like Twitter, which led to more people getting interested in the game. Then some personalities from the manga and anime industry took tentative notice of the game, partly due to the designs it used for its characters, and partly for the voice cast hired to voice these. The only other major reason the game was even made was because it was supposed to appeal to Imperial Japanese Navy Otaku, which is a really small fanbase. The original intention of this game was to have a joint product between the two companies as an experiment outside of DMM's natural habitat, but the really small investment in advertising led the game into complete obscurity by the time it was released in April 2013. Fleet Collection), abbreviated as KanColle/KanKore for short) is a free-to-play browser Card Battle Game developed by Kadokawa Games and hosted at DMM. Kantai Collection (艦隊これくしょん (Combined Fleet Girls Collection lit. What if the most famous warships of the Imperial Japanese Navy woke up one day to find out that: A, they'd been granted sentience, and B, they'd been placed in the bodies of Japanese girls? Well, KanColle intends to answer that question. Note: the rarities of most of the cards in the image do not correspond to their rarities in the game, and Kitakami's base form is a light cruiser. Cards (clockwise from bottom left): Sendai, Tone, Kaga, Chikuma, Shirayuki, Kitakami, Haguro, Shimakaze. Your orders, my Admiral? note Middle (clockwise from bottom): Fubuki, Mogami, Ise, Akagi, Ooi.
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